E-commerce platformsUSOrders from your Wix store become deals in the CRM, requests from Wix forms become leads, every contact gets a client card, and the 'shipped' mark travels from the CRM back to the store.
Wix is where many small businesses keep the whole site in one place: the landing page, the contact form, the store. Orders, form requests and contacts pile up in the Wix dashboard, while calls and messages land somewhere else — and nobody sees the whole customer at once. Wix gives outside systems an official way to do what the owner does in the dashboard: read orders with their lines, amounts and addresses, pick up form submissions, manage contacts and mark an order shipped. The connection brings every order into the CRM as a deal, every form request as a lead, every contact as a client card, and sends the 'shipped' mark back to the store. Access is granted with a key that only the account owner creates, with just the rights the connection needs.
Before Wix shows a new order in the dashboard, the manager copies the name, the items and the address into the CRM by hand, and the warehouse waits for a message.
After the order appears in the CRM as a deal with all its lines, amounts, taxes, discounts, both addresses and the payment status; the buyer's card is found by email or created; the warehouse sees what to pick without anyone writing to it.
Before a visitor fills in the Wix form, the request sits in the Wix dashboard among dozens of others, and the manager notices it when they happen to open that screen.
After every submission of a Wix form becomes a lead in the CRM with all its fields, gets an owner by the CRM's rules, and the manager works with it in the same list as calls and letters.
Before the warehouse marks the order shipped in the CRM, and then someone opens Wix and marks the same order there, or forgets to.
After the connection puts the 'shipped' mark on the confirmed order in Wix by itself, so the store and the CRM show the same status and the manager answers 'where is my order' from one card.
Before a person who left their details in a form, then placed an order, then wrote again is three separate records in Wix and a phone number in someone's notebook.
After the connection brings the site's contacts into the CRM, matches them by email and phone, and the manager sees one card with the requests, the orders and the shipping history before replying.
For those who want to check: each point links to the official documentation page it comes from.
Wix gives outside systems an official way to do what the owner does in the dashboard — manage contacts, take payments, read site data and react to events on the site.
Source: dev.wix.com ↗ checked 2026-09-28A Wix Stores order can be viewed, updated and cancelled from outside, and it carries the purchased items, the price and tax summaries, the shipping and billing details, the applied discounts and the status of payment and fulfillment — enough to run the deal in the CRM.
Source: dev.wix.com ↗ checked 2026-09-28A separate section, Order Fulfillments, manages preparing and delivering orders — this is how the 'shipped' mark travels from the CRM to the store.
Source: dev.wix.com ↗ checked 2026-09-28Contacts can be created and managed from outside; a visitor who shares their details with the site for the first time is added to the site's contacts — and from there they can be taken into the CRM.
Source: dev.wix.com ↗ checked 2026-09-28Form Submissions gives access to each individual request a visitor sent through a Wix form, so they can be carried into the CRM as leads.
Source: dev.wix.com ↗ checked 2026-09-28Instead of asking the site again and again, a registered application can have Wix send it a notification when something happens — there is a separate event for 'order created', so a new order can reach the CRM right away.
Source: dev.wix.com ↗ checked 2026-09-28The access key is created only by the owner or co-owner of the Wix account, in their dashboard, with the rights the connection needs — without the owner the connection cannot be set up. The key is tied to the narrowest set of sites and to chosen types of rights, and it is kept on the server side only. A key serves the owner's own connection: Wix does not send instant notifications to a key, only to registered Wix applications, so by the key the connection checks orders, requests and contacts on a schedule — this is the first thing we agree. When notifications are set up through a registered application, Wix resends an event if our server does not confirm receipt quickly, so the same event can arrive twice and the connection filters duplicates. Form requests are read only from the built-in Wix Forms; forms from other builders placed on the site are not visible through this route. The 'shipped' mark can be put only on a confirmed order, and from outside an order only the contact details, the addresses and the service fields can be changed — not the items or the prices. On a site without a paid plan there are quotas on calls to the site's server code; when a quota is exceeded, further requests within a minute are rejected. Taking payments in the store requires a plan with business features.
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Learn more →Accounting, telephony, website, payments and messengers feed the CRM on their own.
Learn more →Orders, requests and answers around the clock, straight into your CRM.
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Automation & workspaceUSRequests from WordPress forms become leads in the CRM, the catalogue on the site stays in step with the CRM, and content from the site supplies mailings and reports without copying by hand.
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E-commerce platformsUSOrders from your Squarespace store become deals in the CRM the moment they are paid, stock is updated from the warehouse, and every buyer gets a client card with their full history.
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E-commerce platformsUSOrders from your Shopify store flow into your CRM, delivery and mailing on their own
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Payments & POSUSOne checkout for 125+ local payment methods, plus automatic tax and subscription billing
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Automation & workspaceUSThe spreadsheet your team already lives in: leads flow from a Google Sheet into your CRM, reports flow back into the sheet, and nobody copies rows by hand
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E-commerce platformsUSYour own WordPress store: orders, products and customers flow into CRM, delivery and payments without manual copying
See scenarios →Implementation · Development · Integrations →
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