01
A new order goes into the CRM by itself
Before the manager opens Shopify several times a day, copies the order and the customer into the CRM by hand, and some orders get lost.
After the moment an order is placed, a deal with the customer, the items and the address appears in the CRM, and the manager only calls to confirm.
02
Paid order goes straight to delivery
Before someone checks which orders are paid, then creates a shipment in the carrier's cabinet and types the address again.
After the order-paid event creates the shipment in the delivery service, and the tracking number is written back to the Shopify order and the CRM.
03
Customers get the right message at the right step
Before the mailing list is exported from Shopify once a month, so new customers get no follow-up and shipped orders get no notice.
After a new customer is added to the mailing service at once, a shipped order sends a message with the tracking number, and a customer who hasn't ordered in a while gets a reminder.
04
Products and stock stay in sync
Before the catalogue is kept in the accounting system, and the Shopify listing is updated by hand, so the store sometimes sells what is already out of stock.
After product changes and stock levels are pushed to Shopify on a schedule, and every order reduces the stock in your own system.