01
Leads are collected in a sheet
Before ads and forms drop leads into a Google Sheet, and once a day someone retypes them into the CRM — or forgets to.
After every new row appears in the CRM within minutes as a lead with the right source, and the sheet keeps working as the team's quick view.
02
The owner wants a weekly report in a table
Before on Monday a manager exports deals and payments from the CRM, pastes them into a sheet and fixes the formulas.
After the sheet fills itself on a schedule from the CRM, formulas and charts on the next tab stay in place, and the owner just opens the file.
03
The price list lives in a sheet
Before the supplier updates prices in a shared sheet, and the website and the CRM catalogue lag behind for days.
After the sheet is checked on a schedule, changed rows are pushed to the website and the CRM, and the sheet stays the only place anyone edits prices.
04
The sheet is the CRM for a small team
Before three people run sales from one sheet, and when a status changes to «paid» someone has to write to accounting and the warehouse by hand.
After Apps Script reacts to the edited cell and sends the row where it should go, so the sheet keeps its role and stops being a bottleneck.