Marketing & EmailUSA deal from your CRM lands in Google Analytics as an event, and the reports show which traffic actually brings paying clients
Google Analytics 4 counts what visitors do on your site and in your app. Out of the box it stops at the form: it sees the request, but not whether the request turned into a paid order. We connect Google Analytics to your CRM, so a deal, a payment or a rejected lead is sent to Analytics from your system as an event, and the reports you already use answer the question that matters: which campaigns and channels bring revenue rather than clicks. We can also pull report data into your own dashboard or spreadsheet, so the numbers come to you instead of you going to the reports.
Before the marketer sees form submissions in Analytics and counts them as results, while half of them never become orders.
After when the manager moves a deal to «won», the CRM sends the event to Analytics with the visit identifier, and the campaign report shows real closed deals next to submissions.
Before the order is paid by bank transfer two days after the visit, and Analytics never learns about it.
After the payment in the CRM becomes an event dated to the moment it happened, within the window Google allows, and the revenue lands in the report of the visit that brought the client.
Before every Monday someone opens Analytics, clicks through the reports and copies numbers into a spreadsheet for the meeting.
After the connection reads the same reports on schedule and fills the spreadsheet or the dashboard itself, with channels, campaigns and key events for the week.
Before a campaign brings many requests, the manager marks most of them as spam, and the marketer keeps feeding that campaign because Analytics shows only submissions.
After the «rejected» status goes to Analytics as its own event, and the channel report shows which sources bring noise and which bring clients.
For those who want to check: each point links to the official documentation page it comes from.
Measurement Protocol sends events to Google Analytics straight from a server: this is how server-to-server and offline interactions, such as a deal from the CRM, get into the reports.
Source: developers.google.com ↗ checked 2026-09-28Server requests are signed with the api_secret of the data stream, which Google asks to keep confidential; the protocol is meant for server-side and trusted environments.
Source: developers.google.com ↗ checked 2026-09-28The Data API gives programmatic access to the same report data as the Google Analytics interface — for custom dashboards and automated reporting.
Source: developers.google.com ↗ checked 2026-09-28The Admin API manages the Google Analytics configuration, including the links between Analytics properties and Google Ads accounts.
Source: developers.google.com ↗ checked 2026-09-28Any collected event can be marked as a key event — that is how a CRM deal becomes a conversion in the reports.
Source: support.google.com ↗ checked 2026-09-28The programmatic connection needs a Google Cloud project, and reading reports lives by quotas: the more rows, columns, filters and dates in a request, the more of the quota it takes, and the daily quota resets at midnight Pacific time — so heavy reports are read on a schedule, not on every click. Sending events from the CRM is limited to 25 events per request, an event can be dated back by no more than 72 hours, and an event that should be joined with a site visit must arrive within 48 hours of that visit. Google itself calls this a supplement to the site tag, not a replacement: the tag on the site stays, the CRM adds what happens after the form. Analytics also ignores anything beyond its collection limits, for example an event name longer than 40 characters, so the names are agreed in advance.
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Learn more →Accounting, telephony, website, payments and messengers feed the CRM on their own.
Learn more →Orders, requests and answers around the clock, straight into your CRM.
Learn more →Flows between CRM, email, spreadsheets, payments and AI, on your own server.
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Marketing & EmailUSA form filled in on Facebook or Instagram becomes a lead in the CRM within seconds, with an owner assigned and the first reply already on its way.
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Automation & workspaceUSThe spreadsheet your team already lives in: leads flow from a Google Sheet into your CRM, reports flow back into the sheet, and nobody copies rows by hand
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CRMUSUS CRM with built-in calling and no-code automation, ready to plug into the tools you already run
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CRMUAUkrainian CRM that pulls orders from your site, marketplaces and chat apps into one pipeline
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E-commerce platformsUSOrders from your Shopify store flow into your CRM, delivery and mailing on their own
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Marketing & EmailUSEmail marketing that already knows who your customer is — because your CRM told it
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